What is the work of a website developer and SEO expert?
SEO Expert Agency. In order to create and optimize websites for improved user experience and online visibility, SEO specialists and website developers play different but complementary roles. An outline of their duties is provided below:
Website Developer Responsibilities
- The structure, functionality, and design of a website are created and maintained by website developers. Among their responsibilities are:
Front-End Development
- Creating the user interface (UI) using HTML, CSS, and JavaScript.
- Ensuring responsive design for mobile and desktop users.
- Implementing visual elements like animations and interactive features.
Back-End Development
- Python, PHP, and Node.js are some of the programming languages used to set up and manage server-side logic.
- creating databases to safely store data from websites.
- Including APIs to enable more features
Full-Stack Development
- Managing both back-end and front-end development for an all-encompassing strategy
- Overseeing the complete website lifecycle, from development to implementation
Maintenance and Updates
- repairing errors and bugs.
- enhancing the functionality and speed of websites.
- maintaining compatibility with emerging technologies and updating features.
SEO Expert Responsibilities
SEO specialists make sure that websites are easily found by users by optimizing them to rank higher on search engines like Google. Among their responsibilities are:
- Keyword Research
- determining the ideal keywords for a website’s content by taking into account factors like relevance, competition, and search volume
2. On-Page SEO
- header tags, meta descriptions, and title tags optimization.
- ensuring appropriate keyword density and placement.
- making URLs that are optimized for search engines.
3. Off-Page SEO
- constructing backlinks of superior quality.
- Controlling brand mentions and social media signals.
- establishing connections with influencers to promote together.
4.Technical SEO
- enhancing mobile usability and website speed.
- Configuring robots.txt files and XML sitemaps.
- resolving crawl issues and making sure indexing is correct.
5.Content Optimization
- creating content that is interesting, educational, and packed with keywords.
- updating out-of-date material to maintain its relevance.
- utilizing schema markup, or structured data, to improve search results.
6. Analytics and Reporting
- utilizing tools such as Google Analytics to track website traffic, bounce rates, and rankings.
- examining user behavior to improve tactics.
- delivering performance evaluations and useful information.
Collaboration Between Developers and SEO Experts
SEO specialists and website developers frequently collaborate to:
- Make sure the website is designed with SEO in mind.
- Use technical SEO solutions, such as optimizing the speed of your website.
- Strike a balance between search engine requirements and functionality.
Note: Both positions are essential to developing a successful online presence that draws visitors and performs well in search results.